Building a Brand & Driving Sales
Apotheca specializes in building ecommerce sites that sell. For Doc Hotties, a retailer of artisanal hot sauces and spicy foods, we worked with to not only develop the company's brand identity, but to design and launch a comprehensive ecommerce website. Some of the services we provide for them:
- Logo design
- Website design and setup using the Shopify platform
- Website and product copy
- Product photography and social media photography
- Videos production
- Social media management and social media advertising
- Paid search marketing, including Google Shopping
- Content marketing, content development, and blogs
- Search engine optimization
- Email marketing and campaign development

Product Photography
Our team is responsible for Doc Hotties' product photography, as well as imagery used in its various social media accounts and print pieces. Our challenge is to convey the high quality of the products, while differentiating the site from competitors who have very amateurish photography.



Shopify Ecommerce Platform
Shopify is an ecommerce platform we use for most of our retail sites. It provides a seamless buying and selling experience. While many other commerce platforms need to be amended with various plug-ins, Shopify has virtually all of the desired functionality out of the box. From product information to shipping to inventory management to social media commerce to tax calculations to email marketing integration and more, Shopify can help you manage a successful ecommerce business without months of development time or ridiculous setup and hosting fees. We can help you build or grow you online business today!