Our Work: Attorney Howard Skolnick

Site Design, Video, Social Media, and PPC

Personal Branding: Attorney Howard Skolnick

The Skolnick Weiser Law Firm is a well known personal injury firm located in downtown Cleveland. While the firm has an active marketing program, its owner, Howard Skolnick, wanted a vehicle to help promote his personal brand, and to gain more exposure.

Apotheca launched a program that included a website launch, video, social media, paid search, and content marketing.
Howard Skolnick
Howard Skolnick Website Design

Website Design

Our client wanted a content-rich site that would not only be optimized for SEO, but would effectively convey the quality and professionalism of his personal brand.

The site also need to convey the seriousness of the subject matter. Death, and serious life-changing injuries deserved a site that helped to evoke the impact that they can have on individuals and families.

Vlogs

Knowing that YouTube is the second more popular search engine, we recommended that Attorney Skolnick launch a series of informative vlogs to help not only inform potential clients, but to build a presence on both YouTube and Google's search engine results pages (SERPs).

In only a few weeks after posting, the first video in the series is already regularly appearing on Google's first page of search results for keywords related to our client. The videos are also great fodder for social media, posting them directly to Facebook, Twitter, etc.

The Apotheca team was responsible for production, editing, and distribution of the videos.
Howard Skolnick Website Design

Content Marketing & Social Media

We knew that gaining traction on the first page of Google SERPs would be challenging for a brand new website. To help gain positioning quickly, and through multiple channels, we implemented a program of content marketing and social media marketing, leveraging Facebook, Twitter, YouTube, Tumblr, etc.

These social media posts, the content from the site, and the images and video we used, quickly began to show on the first pages of relevant search pages. Not to mention gaining followers and engagement on the social channels themselves.

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